Denver-based creative elevating brands through compelling visual storytelling.
Opensky & Capital Bank
Designed and executed marketing initiatives for Capital Bank's three business lines - Commercial Banking, Mortgage and Opensky - spanning email, digital and print channels. Developed standardized template libraries and accessible design processes to streamline company growth during major acquisition and rebrand launch.
Spark Grills
Executed cross-channel marketing initiatives to drive growth objectives. Set and reported on key metrics while designing for structured, data-driven experiments. Managed user testing program and customer research to inform go-to-market creative direction across owned media.
Guest House
Drove strategy and execution for lifecycle marketing across email, SMS and inbound channels. Architected email design systems and responsive email templates that achieved 15% increase in sales conversion through strategic creative testing and template optimization. Created email and SMS campaigns that contributed to 2x retail sales growth and automated time-consuming SDR communication processes while maintaining brand standards.
Blinker
Designed comprehensive email templates and campaigns alongside digital, social media, print, and direct mail initiatives supporting two-sided marketplace launch. Collaborated closely with product and engineering to develop creative solutions that supported early user acquisition goals. Ensured consistent brand standards across all customer communications.
